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Graphic Designer | Illustrator | Architect

Shruti Balasubramanian


About the project

A rebranding project for the reputable Indian snack brand Haldiram's, that has existed since 1937.


The rebranding focuses on bridging the gap between the younger generation and the older existing target audience . The packaging's design draws attention to the brand's authentic, elegant, and jubilant attributes.

Project Type: Re-branding, Visual Identity

Year: 2023

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